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Privacy policy.

What we collect, why, and who helps us handle it. Last updated November 5, 2026.

This policy covers baselayerthemes.com, run by BaseLayer Themes. Questions about it go to [email protected].

What we collect

We only collect what you choose to send us.

  • Contact form: your name, email address, subject, and message.
  • Email list: your name and email address.

We also collect usage data through analytics, described below.

How we use it

  • To reply to messages you send us.
  • To email you when new themes launch and when themes get updates, if you joined our email list. We don't send anything else.
  • To keep the forms free of spam.
  • To see which pages are useful and improve the site.

We don't sell your information or share it for advertising.

Analytics

We use Cloudflare Web Analytics to count visits and see which pages are popular. It doesn't use cookies, doesn't track you across sites, and doesn't build a profile of you.

We don't use advertising or tracking cookies.

Spam protection

Our forms use Cloudflare Turnstile to check that a real person is sending them. It usually runs invisibly. To do this, Cloudflare processes signals such as your IP address, browser user agent, and TLS fingerprint. Cloudflare doesn't use these signals to identify you. It processes them to protect our forms and to improve its bot detection. Read the Turnstile Privacy Addendum for details.

Who processes your data

  • Cloudflare hosts the site, runs the forms, and delivers form messages to our inbox. Like any host, it processes your IP address and request details to serve and secure the site. See Cloudflare's privacy policy.
  • Sanity stores form submissions and the email list, and serves some of the site's images. See Sanity's privacy policy.
  • Kit keeps the email list and sends our launch and update emails. See Kit's privacy policy.

Fonts are hosted on this site, so no font service sees your visit.

How long we keep it

We keep messages for as long as we need them to help you, and email list entries until you ask to be removed or the list is no longer needed. Messages marked as spam are deleted after 30 days.

Your choices

You can ask to see, correct, or delete the information we hold about you, or to be removed from the email list, by emailing [email protected] or using the contact form.

Every email we send has an unsubscribe link.

Changes

When this policy changes, we'll update the date at the top of the page.